Sales & Marketing people understand better than anyone that it is not important only what you say but how you tell a story and how persuasive you are. And this can happen when you are in a meeting room, in the court or when you have a presentation in front of a potential client.
The best books and articles we have read about how to be a successful lawyer were not about law at all!
What lawyers frequently forget is the importance of being able to convince others that they are right. There is a science behind this and innovative methods to convey the message in favor of your argument.